FICCI (Federation of Indian Chambers of Commerce & Industry) released its ME (Media and Entertainment) Report for the year 2025 recently. The report contains an in-depth analysis of the changing trends in films, television, digital media, music, live events, radio, sports, etc. In this special feature, we’ll focus on some of the fascinating and newsworthy observations of this report.
1. The beginning of the report states that when they published their first analysis 25 years back, India had many more theatres. In 1999, there were 12,900 cinemas in the country. In 2024, the number of screens stood at 9927. Out of these, 4544 cinemas were present in the four states of South India.
2. There have been reports that producers indulge in corporate booking or self-booking. The FICCI report confirms this practice. The report said, “Some studios we met believed that the practice of producers or distributors purchasing tickets for their own movies to show a better opening performance had increased.”
3. The unending cinema ads were a point of discussion recently. As per the report, Rs. 900 crores were generated from cinema advertising in 2024. This figure was 20% more than the cinema ad sales in 2023. It stated, “The growth is attributed to increased focus on such sales by the merged PVR-INOX exhibition chain, and the scarcity of avenues to reach affluent theatre-going audiences”.
4. The report gave good news to the price-conscious moviegoers. It predicted that low-cost cinema halls would rise in the near future. It stated, “We believe that low-priced theatres, aided by the growth in mass-themed films, will come into being in the medium term, and this will expand the number of families and footfalls which, can enjoy the theatrical experience.” It also said, “We believe that very low-cost theatres (with a capital investment below INR4 million each) will also come into being across approximately 88 cities with populations between 100k and 500k, and in the next 300 to 500 even smaller towns with populations below 100k. These theatres, which will thrive on mass and spectacular films, will have lower ticket and food and beverage prices, and will help in growing footfalls from underserved markets.”
5. It’s a rare report that didn’t just give the ATP (average ticket price) but also divided it into multiplex ATP and single-screen ATP. The former was Rs. 215 in 2024 while the latter Rs. 139.
6. Further, it informed readers that ATP for Hollywood films is the highest at Rs. 245 in 2024 followed by Hindi films which is at Rs. 203. The ATP for Gujarati films is among the lowest, at Rs. 91.
7. In the VFX section, a surprising piece of information was published. The VFX-heavy film Kalki 2898 AD had 900+ VFX shots (by DNEG and Redefine). But it was less than that of Heeramandi, which had 1200 VFX shots (by FutureWorks). And that’s not all. Fighter was at the top with as many as 3500+ VFX shots (by Redefine).
8. The films available on rent on Amazon Prime Video do have takers. As per the report, “Prime Video claimed that 60% of its over 8,500 titles got rented each month.”
9. YouTube supremacy is there. The famous video-sharing and viewing platform, along with Amazon and Netflix, accumulated approximately 58% of total video OTT revenues. YouTube has also become more accessible and prominent, thanks to the rise in the trend of connected TV. The report said, “YouTube’s CTV views in India have quadrupled in the past three years, highlighting the platform’s growing prominence in Indian households.”
10. The linear TV viewership has been going down but Manish Shah’s Goldmines stands out. The report revealed, “One of the highest-rated movie channels of the year was Goldmines, which was a Free TV product that had exclusive films that were not available on any Pay TV or OTT platforms.” It also stated a quote by Manish Shah who made an important point, “Cannibalizing the same content on OTT & linear television has resulted in audience binge watching the content on OTT at their convenience resulting in decline in Pay TV homes from 132 million to 111 million in the last 5 years. If the same content is exclusive for linear television, it will become appointment viewing for the audience at the time pre-decided by the broadcaster and linear television will exist for at least 10 years.”
from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/nrUOmQT
via IFTTT
No comments:
Post a Comment